helvetica keyclip

There's a broad range of objects that people use as keychains, some of which are more functional than others— promotional carabiners, hand-tooled artisan bottle hooks, and various dangling ornaments. I wanted a useful object that also referenced a great typeface: Helvetica Neue. Laser-cut from raw 6mm HDPE (the same material milk jugs are made from), it's durable and lightweight.

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keyclip 01.jpg